Hi! I’m Prachi Rao, an Australian social impact strategist & narrative change consultant living in NYC.
Impact shouldn’t be boring.
About me
I love working on innovative social impact projects at the intersection of culture, media & storytelling. As the head of U.S. strategy at Purpose, I’ve led campaigns for the world’s largest brands (Unilever, ViacomCBS & the Gates Foundation). In previous roles, I’ve helped a legacy non-profit innovate (Amnesty International), and launched a grassroots climate movement (Women’s Global Call for Climate Justice). I’m interested in collaborating on social impact and narrative change projects that open my eyes to new challenges and give me the opportunity to work with smart, kind people.
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Recent Work
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Launching a Narrative Change Incubator with the Bill & Melinda Gates Foundation
Supporting 28 diverse organizations shift the narrative on poverty and economic mobility in the US by providing cutting-edge training, rapid content testing and community-building.
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Bringing Sustainability to NYC with the Mayor's Office
Engaging New Yorkers on the critical environmental issue of single-use plastics through a multi-year partnership & campaign, rooted in behavior & culture change.
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Amplifying Unspoken Stories of Pregnancy with March of Dimes
Giving voice to experiences of pregnancy, parenthood, and loss through a dynamic, multi-channel, storytelling campaign.
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Clarifying Brand Purpose with Unilever
Working with TRESemmé & Knorr to clarify their brand purpose and equip them to make meaningful change. This included building a clear and replicable brand purpose methodology.
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Getting Out the Vote with ViacomCBS
Partnering with ViacomCBS to develop a civic engagement strategy - Show Up for Democracy - which focused on how they were showing up for their audiences to ensure they felt empowered and equipped to vote.
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Building a Green Recovery Toolkit with C40 Mayors
Providing mayors with the narratives, arguments, and talking points to effectively communicate the importance of a green recovery in the wake of the pandemic.